Words by Alfie Mcdowell.
JOSHUi is a legend in his own right. He is a Hip Hop gem which many are starting to notice. Why? Because he has a quality which speaks for the masses. Also, his musical ability is going from strength to strength with each release gripping us into his brand even more.
I am relishing his new release ‘Ends’. It is a style of music which I do not usually review, but I knew I had to once I tuned into it. I like how he is speaking his story, and he puts it cleverly into a smash hit. It is almost like a short film with his lyrical tongue, taking us on an unforgettable journey. He speaks about his community. There is no end for JOSHUi, even if it appears there is.
His music shouts volume. It starts with a siren ringing out before a strong instrumental and sublime rap from the London based artist. He boasts a sound which we hear quite a lot now coming from the underground grime scene. But, he is not shadowing anyone. It is what sticks out to me the most. He is unique with his delivery, and although there are influences from the greats, it is still fresher than a bag of apples.
Say what you like about Grime. But one thing we all cannot dispute is its massive rise over the last few years. We could hail thanks to the likes of Stormzy and Skepta for making it more commercial and better known. But, artists like JOSHUi are also leading the path and taking us into a new realm of this exciting space. Therefore, if I were you, I would grab this one while it is hot. You can listen to ‘Ends’ by JOSHUI below.